Brand Story

Where Heritage Meets Modern Elegance

Luxe & Co was born from a deep admiration for Indonesia’s rich cultural tapestry and breathtaking natural beauty. Each fragrance captures the soul of the archipelago, blending traditional craftsmanship with modern sophistication. From the serene notes of sandalwood to the vibrant essence of jasmine, our creations are a tribute to the diverse landscapes and timeless heritage of Indonesia.

Our scents evoke memories and create atmosphere

With our Batik Series, we pay homage to Indonesia’s rich cultural heritage. Using locally sourced, traditional ingredients, we bring the essence of the archipelago to life. From the intricate patterns of batik to the lush landscapes that inspire our fragrances, every product celebrates the artistry and soul of our homeland.

As you experience each scent, you’re not just smelling a fragrance—you’re stepping into the heart of Indonesia. Imagine the misty mornings in the mountains, the vibrant markets filled with exotic spices, and the serene coastal breezes carrying the essence of the archipelago. Luxe & Co captures these moments in every bottle, inviting you to relive the beauty, mystery, and wonder of Indonesia with each breath. Our fragrances are a bridge to the past, bringing the soul of a nation into your daily life.

Our Mission & Values: Rooted in Excellence, Guided by Purpose

At Luxe & Co, our mission is simple: to create exceptional fragrances that honor Indonesia’s rich heritage while protecting its future. We are deeply committed to sustainability, using eco-friendly practices and responsibly sourced ingredients to minimize our impact on the environment.

Authenticity is at the core of everything we do. From traditional craftsmanship to locally sourced botanicals, each product tells a genuine story of Indonesia’s beauty. By prioritizing quality, we ensure that every fragrance embodies luxury, purity, and the soul of the archipelago.

Join us in celebrating timeless traditions while embracing a sustainable future.

Luxe and Co x Batik Museum: A Fragrant Celebration of Indonesian Culture

Luxe and Co is delighted to announce that our Teh Nusantara fragrance, with its delicate blend of earthy tea leaves, floral undertones, and a subtle hint of warm spices, is now enchanting visitors at the Batik Museum Indonesia. This meaningful collaboration with the Indonesia Heritage Agency enhances the cultural experience at the Batik Museum by weaving the story of Indonesian heritage into a sensory journey, showcasing the nation’s rich traditions through our thoughtfully crafted scents.

Every bottle of Teh Nusantara embodies the spirit of Indonesia, harmonizing traditional elements like the soothing aroma of local tea leaves and hints of native spices with modern sophistication to create an unforgettable sensory experience that honors the nation’s timeless legacy. As part of this partnership, we warmly invite you to explore our products in person at Taman Mini Indonesia Indah, where the captivating aroma of Teh Nusantara awaits to transport you on a journey of discovery.

Celebrate the beauty, culture, and heritage of Indonesia with Luxe and Co’s signature scents.

Discover more and let the essence of Indonesia ignite your senses today.